Magazine publishers are facing a “do or die” mandate. Every aspect of their business is undergoing profound and permanent change. Subscription models, advertising, and publishing practices that worked well in a print-centric world are no longer viable, at least in their current state or on their own. To succeed with sustainable revenue models via digital subscriptions, publishers must work quickly—and intentionally—to identify new dimensions of customer value, develop new services vs. product-only offerings, and quickly measure the results to refine their overall offering.
What is less well-recognized, let alone well understood, is that their legacy may be an obstacle. Often new entrants into the market identify and exploit new opportunities faster. In addition, business systems supporting print-centric magazine publishing no longer fit the new digital landscape. Even the most successful market-facing experiments are high risk when existing back-office systems are misaligned with new business initiatives and slow down their time to market.
This Webinar explains why publishers must take a hard look at existing business systems and their ability to support evolving business models. Are they enablers—or obstacles?
Join Bill Trippe, vice president and lead analyst with Outsell, Inc.; and Frank Von Appen, solution manager, SAP Media, in a lively discussion of the following topics:
- Which emerging periodical publishing models are showing promise?
- Where are forward-looking publishers investing and how are they learning about new customer requirements and needs?
- Where is the compelling value proposition for contemporary e-commerce platforms that support publishers as they experiment, win, iterate, and drive their businesses into the future?
