Is your traceability process fool-proof? Are you proactively managing product safety? Are you prepared to manage a recall? If not, here is your opportunity to learn best practices from industry leaders and protect your brand.

Food safety embraces many proactive activities starting with the sourcing of raw materials, extends through enabling visibility into manufacturing operations and distribution, and doesn't end until the customer experience. Food safety initiatives demand that critical processes be well defined and established in advance to enable a swift response while minimizing the impact to the bottom line. Traceability and recall management contains more reactive measurements in case of a product defect to mitigate the risk on the market.

Matthew Littlefield, Senior Research Analyst at the Aberdeen Group, will share recent survey data and analysis based on over 200 responding manufacturing executives. You will also learn how to take advantage of the relative maturity of the food and beverage industry in a number of key areas, including:

• The market pressures driving the food safety and traceability imperative
• Leveraging the current business capabilities in place
• Gaining the support of your executive suite
• The typical scope of traceability initiatives
• Operational and corporate performance and KPIs

Register and attend to receive a copy of Aberdeen's new research titled, "Food Safety and Traceability: Keeping Consumers Happy and Healthy." 

	Read the Aberdeen White Paper

Don't miss this executive Web seminar for actionable recommendations to take back and use for improving your own operations for food safety and traceability.

Regards,

EJ Kenney
VP Consumer Sector, SAP America